2Hoots Hard Iced Tea
Project Description
A new hard iced tea brand backed by the makers of White Claw needed a fast-turnaround lifestyle campaign to launch in time for tailgate season.
Release Date
September 7, 2024
About the project
2Hoots Hard Iced Tea, a new Chicago-based brand under Mark Anthony Group, set out to break into the hard iced tea market with a lighter, less-sugary option. With college football season already underway, they needed a launch campaign that felt seasonal, approachable, and polished. Their team opted to shoot in Austin, a market that fit the energy they wanted to capture.
The solution
With just five days to prep, we secured locations, cast talent, and built out concepts to cover an entire season’s worth of imagery in a two-day shoot. Through careful wardrobe styling and color grading, we created visuals that spanned late summer through fall, pairing energetic lifestyle video with versatile stills. The final assets were delivered within a week, aligning with the brand’s aggressive launch timeline.
Results
The campaign rolled out across paid and organic social, web, and print. 2Hoots walked away with a deep asset library—content that not only supported their launch but could be repurposed across multiple markets and campaigns, giving the new brand a strong visual foundation right out of the gate.
