Austin Eastciders
Project Description
A Texas-based cider brand needed to launch a new Imperial Cider inspired by the golden hour—delivering still and motion assets in under a week between final can approval and the retail release.
Release Date
December 15, 2022
About the project
Austin Eastciders was preparing to debut its Imperial Cider, a higher-ABV release inspired by the warmth and color of Texas sunsets. The timing was tight: final production approval on the can design left just days to create launch visuals before the product hit stores.
The solution
We concepted, produced, and delivered a complete campaign in less than seven days. The shoot captured the golden tones and textures of a late Texas evening—translating that glow into both photo and video. Working with a small, agile crew, we handled everything from pre-production to final color in-house, ensuring a seamless turnaround.
Results
Austin Eastciders launched on schedule with a full suite of campaign-ready assets for paid and organic social, web, and print. The imagery and motion pieces carried the “Texas Golden Hour” theme across every touchpoint, giving the new product an elevated, cohesive debut despite the accelerated timeline.
