Cambridge Audio x DeLorean
Project Description
A premium audio company needed photo and video assets to launch a limited-edition stereo system inspired by the iconic DeLorean DMC, shot on location at the DeLorean factory.
Release Date
March 15, 2024
About the project
Cambridge Audio, in collaboration with DeLorean Motors, was releasing a new receiver that blended cutting-edge sound engineering with the timeless design cues of the DeLorean DMC-12. The goal was to create campaign visuals that honored the heritage of both brands while showcasing the product in an authentic, automotive setting.
The solution
Working under creative direction from Cambridge Audio’s London team, we assembled a local crew in Houston to execute the shoot inside the DeLorean factory. In less than a week, we produced a full gallery of product-focused stills and atmospheric lifestyle shots, balancing the iconic stainless-steel aesthetic of the car with the sleek design of the receiver.
Results
Cambridge Audio launched with a cohesive set of campaign-ready assets for e-commerce, web, and social. The imagery captured both the technical sophistication and nostalgic appeal of the collaboration, supporting a high-impact debut for this limited-edition release.
