Ledge Loungers
Project Description
A luxury outdoor furniture brand needed both e-commerce and lifestyle imagery to launch a campaign that balanced product accuracy with aspirational appeal.
Release Date
April 14, 2025
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About the project
Ledge Loungers designs high-end poolside furniture for residential and resort settings. For their latest campaign launch, they needed a combination of clean, consistent product shots for their online catalog and lifestyle images that would showcase their pieces in real-world luxury environments.
The solution
Over a three-day shoot, we split production into two phases. Day one focused on detailed e-commerce photography to maintain a polished, uniform look across their product listings. Day two and three captured on-location lifestyle images in premium poolside settings, using lighting and composition to emphasize both the design and comfort of each piece.
Results
The campaign launched with a unified visual identity across e-commerce, social, and advertising. Ledge Loungers walked away with a deep content library—precision product imagery for ongoing sales and high-impact lifestyle assets for marketing—that will serve future launches and promotions.
