Moutonière
Project Description
A luxury scarf brand needed high-volume e-commerce imagery and styling guides to launch its debut collections—with consistent, elevated visuals across multiple product releases in Austin and New York City.
Release Date
October 13, 2025
About the project
Moutonière, based in Austin with production in Italy, crafts limited-run silk scarves in collaboration with artists. Across multiple launches in both Austin and New York City, we’ve partnered with their team to create a cohesive visual identity that highlights the artistry and versatility of each collection.
The solution
Over a series of shoots, we produced clean e-commerce imagery, on-model photography, and step-by-step styling visuals showing the scarves in various high-fashion looks. Each production was designed for efficiency—balancing volume and quality to deliver hundreds of final assets per launch. We also created a founder-led brand video to support storytelling across platforms.
Results
Moutonière now has a comprehensive visual library spanning multiple seasons and markets. From launch campaigns to evergreen content, the imagery continues to support ongoing product releases and marketing initiatives, reinforcing the brand’s identity as both artistic and refined.
