Southerly
Project Description
A new Texas coast-inspired clothing brand needed a full suite of e-commerce visuals to launch online with consistency and polish.
Release Date
July 10, 2025
About the project
Southerly, based in Port Arthur, Texas, was preparing to debut its first fall and spring collections. With no existing online presence, they needed every product photographed and presented in a way that matched their refined, coastal aesthetic—ready for web, social, and marketing.
The solution
We executed a comprehensive studio shoot covering over 80 SKUs. This included clean, consistent flat lays for product pages, on-model photography to show fit and styling, and short video clips for a more dynamic shopping experience. Each piece was styled and lit to highlight the textures and details that define the brand.
Results
Southerly launched its e-commerce store with a fully stocked library of professional imagery and video content. The consistent visual identity set the tone for the brand’s debut, giving customers a polished, trustworthy shopping experience from day one.
