W Hotels
Project Description
A luxury hotel brand needed fresh lifestyle imagery to align with its rebrand and showcase newly remodeled properties—delivered on a lean budget without sacrificing quality.
Release Date
June 1, 2025
About the project
W Hotels has been a long-time client, relying on us to keep their lifestyle imagery current and on-brand. During a recent rebrand and property remodel, they needed updated visuals that reflected the new brand direction and the guest experience, ready for social, press, and campaign use.
The solution
We produced authentic, approachable lifestyle photography that felt natural while still polished. The shoot prioritized high-impact social media content and key architectural images for press kits, all planned to maximize coverage within a streamlined budget and schedule.
Results
W Hotels launched its rebrand visuals on time, with a cohesive library that worked across press releases, social channels, and promotional materials. The updated imagery reinforced the refreshed brand identity while keeping production efficient and cost-effective.
